What's in a logo?

Monday, June 01, 2009 at 7:18 PM

Posted by Hicham Alaoui, Associate Product Marketing Manager

You may have noticed new logos on Google properties like Google News or Google Maps. As we said last week on the Official Google Blog, we hope these designs freshen our look and improve consistency among logos and product name formats across all Google sites. Today, our team is joining the movement with our own new logo -- and name.

The goal of our new logos is to streamline their appearance and improve consistency, so we've also taken the opportunity to streamline our name as part of this design, bidding a fond farewell to "Google Book Search" in favor of the shorter, sweeter "Google Books." Starting today, we'll be rolling out the new logo to all Google Books pages.